|Brochure courtesy of ComputerLand of Denver (defunct)|
36 years later, Apple still worries a lot about simplicity. That's pretty cool. The inside looks like this:
|A completely typical Apple II setup.|
The copy is kind of crude compared to today's Apple, but you can see the germ of the Apple style being developed. Most of it is pretty geeky by modern standards, but this was absolutely mainstream next to pretty much every other hobby computer being sold at the time. I mean, come on! Those are actual real normal non-nerds discussing game controllers over a cup of tea and a sliced apple on tasteful dinnerware. Throughout all the ad copy, only one application is mentioned and depicted: STARTREK. The rest is all about things like writing your own programs in BASIC, using a cassette recorder for storage, and all the great peripherals that will be coming out.
Finally, here's the back of the brochure:
|Moore's law at work.|
The Apple II was an amazing machine, and this brochure was my first hint that something special was going on. But I almost didn't buy one because it was too expensive. Almost didn't, glad I did.